To outdo a competitor’s flask line, we focused on what golfers truly need—tees and a divot tool. I designed the engraving art in Illustrator and modeled the divot tool in CAD, selecting a premium strap around the flask to hold the tees securely. I also recommended upgrading to a high-quality gift box to appeal to upscale customers. The success of this flask kicked off Kikkerland’s expanding golf collection.