Bursting Your Bubble

https://www.youtube.com/watch?v=KppS7LRbybw

Great design thinks about its place in an individual life. It thinks about its role in its community. It thinks about its affect on the world. Plastic water bottles are grabbed and tossed. There is an appeal to plastic because of its convenience, lack of cleaning, and distilled taste. In today's market brands such as Dasani and Aquafina are pushing to use less plastic in each bottle to make it more eco-friendly. Yet this is a band-aid and not a real solution to the issue of the necessity of plastic itself.

A company named Skipping Rocks Lab has engineered a product elegant and simple. It can only be described as a bite-sized sphere of water. But what makes this product so unique is the medium of containment. Ooho! as it is named, uses 100% biodegradable algae as a skin of the sphere. The consumer peels the outer skin off and bites down on the remaining sphere which is entirely edible. The shell biodegrades in 4-6 weeks, the same time as the average piece of fruit.

One consideration I am interested in is their resistance to unintentional breaking. With its smaller volume size, to drink the same as a regular bottle of water, would mean to bring 3-4 pods on the go. If these pods were to sit in a backpack would they keep from breaking?

The vision of Ooho! is incredible. The real test will be to see if public interest and support help this innovative product stand beside or replace the disposable bottle.

For more information visit http://www.skippingrockslab.com/ooho!.html